Custom Reward Redeemed

This event is triggered any time a customer redeems their points for a custom reward redemption, or when they are awarded a custom reward when completing a campaign.


The Custom Reward event does not include a "coupon code" since the redemption does not generate a coupon code - as such, the reward text will always say "Redeemed".

Important AttributesDescription
emailThe email address of the customer who redeemed points for a custom reward
redemption_option.nameThe name of the redemption option
    "topic": "loyalty/custom/reward/created",
    "name": "Loyalty Custom Reward Created",
    "redemption": {
        "id": 1,
        "created_at": "2016-10-15T15:56:01.692Z",
        "updated_at": "2016-10-15T15:56:01.692Z",
        "reward_text": "Redeemed",
        "approved": true,
        "approved_at": "2016-10-15T15:56:01.734Z",
        "is_admin": false,
        "is_pos": false,
        "at_checkout": false
    "redemption_option": {
        "id": 149,
        "name": "$10 Donation",
        "description": "Get $5.00 off your next purchase for 500 points",
        "icon": "fa-dollar",
        "cost_text": "500 Points",
        "amount": 500
    "email": "[email protected]",
    "customer": {
        "total_spend_cents": 0,
        "total_purchases": 0,
        "perks_redeemed": 2,
        "last_purchase_at": null,
        "email": "[email protected]",
        "referred_by": "[email protected]",
        "points_earned": 5200,
        "points_balance": 4700,
        "points_expire_at": null,
        "first_name": "John",
        "last_name": "Smith",
        "last_seen_at": "2016-10-15T15:54:43.000Z",
        "third_party_id": "4302977345",
        "referral_code": {
            "code": "117yu4g",
            "shares": 0,
            "facebook_shares": 0,
            "twitter_shares": 0,
            "email_shares": 0,
            "emails_sent": 0,
            "emails_viewed": 0,
            "links_clicked_from_email": 0,
            "links_clicked_from_twitter": 0,
            "links_clicked_from_facebook": 0,
            "orders": 0,
            "amount_cents": 0,
            "average_amount_cents": 0,
            "expires_at": null,
            "expired": false,
            "completed_referral_customers": [],
            "email": "[email protected]",
            "unique_clicks": 0,
            "total_clicks": 0