Triggered when a customer is at risk of losing their current tier. The event is sent 30, 14, and 7 days before the tier expires, based on your settings, and only if the customer has not met the requirements needed to maintain their tier. Every reminder is sent only once.
| Important Attributes | Description |
|---|---|
email | The email address of the customer at risk of losing their tier |
customer | The customer object at risk of losing their tier |
vip_tier_expiration_date | The date when the customer's current tier expires |
vip_tier_expiration_reminder_days | The number of days remaining before the tier expires (30, 14, or 7, based on your settings) |
vip_stats | Object reflecting the customer's current progress toward maintaining their tier |
vip_stats_needed_maintain | Object conveying how much is needed for the customer to maintain their current tier |
next_vip_tier_name | The name of the next tier above the customer's current tier |
vip_stats_needed_next | Object conveying how much is needed for the customer to obtain the next tier. This attribute is optional. |
{
"topic": "yotpo/tier/expiration/reminder",
"name": "Yotpo Tier Expiration Reminder",
"website_url": "http://yotpo.myshopify.com",
"store_name": "Yotpo",
"email": "[email protected]",
"customer": {
"total_spend_cents": 0,
"total_purchases": 0,
"perks_redeemed": 2,
"last_purchase_at": null,
"first_name": "John",
"last_name": "Smith",
"is_member": true,
"accepts_marketing": false,
"email": "[email protected]",
"points_balance": 100,
"points_earned": 100,
"last_seen_at": "2022-03-12T20:40:32.000Z",
"thirty_party_id": "3798152839268",
"third_party_id": "3798152839268",
"referral_link": "http://rwrd.io/x09u052",
"referral_discount_code": null,
"is_opt_in": true,
"loyalty_opt_in_date": "2020-10-15",
"has_store_account": true,
"credit_balance": "$0",
"credit_balance_in_customer_currency": "$0",
"is_affiliate": false,
"points_expire_at": null,
"referred_by_customer": null,
"vip_tier_name": "SILVER",
"vip_tier_ends_at": "2026-04-08",
"anniversary_month": 3,
"anniversary_day": 4,
"anniversary_year": 2020
},
"vip_tier_expiration_date": "2026-04-08T07:07:00.000Z",
"vip_tier_expiration_reminder_days": 7,
"vip_stats": {
"points_earned": 0,
"amount_spent_cents": 0
},
"vip_stats_needed_maintain": {
"points_needed": 250,
"amount_cents_needed": 0
},
"next_vip_tier_name": "GOLD",
"vip_stats_needed_next": {
"points_needed": 500,
"amount_cents_needed": 0
},
"published_at": "2026-04-02T10:06:13.302+00:00"
}
Please note:Each reminder (30, 14, or 7 days before expiration) is sent only once, and only when the customer has not yet met the requirements to maintain their current tier.